Leading power tools supplier Howe Tools has asked people around the UK about the discounts they expect on trade work carried out by friends and family – and it seems that discounts are not just welcome, but are expected. The research identified:
- Four in five people (81%) expect discounts on work done by friends in a trade.
- Sheffield is the city with the most people asking for mates rates at 36%, followed by London at 34%, and Glasgow at 32%.
- 43% of people would be annoyed if they didn’t receive a discount from a friend in a trade.
- 44% of people earning over £55,000 would delay work without a discount, compared to only a quarter of those earning under £15,000.
- Millennials are the most reliant on mates rates, with 13% suggesting they’d struggle to pay for trade work without a discount from their friends.
- 41% of people would find a friend/family member working as an electrician the most helpful trade.
You can view the full findings here: https://www.howetools.co.uk/news/mates-rates
When time and skillset is in low supply, and something in our homes needs to be fixed or maintained, it’s often an easy option to go to a friend or family member in a trade and ask for some help.
However, what mates may not realise is that generous discounts, or ‘mates rates,’ can make the job unprofitable for the tradesperson.
Researchers sought to uncover the true cost of mates rates – and asked which trades were valued most?
The most valued trade
41% of people said would find an electrician the most helpful tradesperson to have as a friend or family member. Plumbers come in close second, with 39% of people finding them the most useful person in a group of friends. This could actually be down to the fact these trades are some of the most expensive to pay for and they’re two of the highest paying trades available.
In total, 81% of people expect discounts on work done by friends in a trade. This reveals that mates rates are a standard expectation when work is carried out, and suggests a pressure for tradespeople to provide discounts on a regular basis. With 43% of people claiming they’d be annoyed if they didn’t receive a discount from a friend in a trade, tradespeople could be put in an unfair position, choosing between friendships and earnings.
Which location wants discounts the most often?
Even though living costs in London are three times higher than Sheffield, residents from Sheffield come out on top when it comes to expected mates rates, with 36% of people surveyed wanting discounts. London is in second, with 34% wanting discounts, and Glasgow is in third at 32%. In comparison, Belfast and Edinburgh are the best cities for tradespeople to be paid in full, with only 1 in 5 friends and family asking for mates rates, making them the lowest in the UK. Manchester comes in at 4th overall, with 31% wanting mates rates, while Liverpool is much lower, coming in at 12th, with a quarter wanting mates rates.
Does age affect mates rates?
The overall average expectation of mates rates is a 25% discount off trade work. People between 16-24 years of age expect the highest discount, at 33%, while those over 55 years old expect a lower discount at 20% off. This correlation between age and discount expectations could be due to younger people having less money for trades work – Millennials are the most reliant on mates rates, with 13% suggesting they’re not able to pay full price for it.
Are mates rates down to cost?
All of these expectations surrounding discounts could lead you to believe that trades work is priced higher than the average person can afford.
However, the data reveals that income doesn’t exactly correlate with requiring a discount, as 44% of people earning over £55,000 would delay work without a discount, compared to only 24% of those earning under £15,000. This suggests lower earners feel less comfortable asking for mates rates and would rather pay full price for the work they have done.
Tim Howe, Managing Director at Howe Tools comments:
“A lot of tradespeople are happy to offer a little bit of discount here and there to loved ones to help them get the job done cheaply and efficiently. However, taking the survey results into account, it seems that some tradespeople could be missing out on some crucial hours of work based on the number of jobs they’re doing for friends and family.
“Success of a tradesperson can often come down to word of mouth, so it’s understandable why adding a discount here and there can be appealing in order to create more work, however, it’s a fine line between friends and family appreciating a discounted rate and coming to expect it.”
To find out more about our expectations on mates rates, visit Howe Tools.