July 19, 2024

How technology can help builders provide an outstanding client experience with less effort


Technology is making it easier than ever to put your best foot forward and wow clients from the sales pitch through to work on-site, which is critical in such a competitive market. What’s more, technology can help you spend less time on your back-office work and more time doing what you love. 

In recent years, there’s been a shift in what homeowners expect. With technology at their fingertips for everything from banking, shopping and travel, why should their renovation project be any different? Customers want better project and financial visibility, clear communication and help with visualising the design, and they expect technology – together with the professionals they hire – to make the process easier. 

Andrew Small, Managing Director for Industry Solutions at Houzz.co.uk, the leading platform for home renovation and design, shares tips on how you can use technology to make your life easier and do more with less effort. 

  • Communication: Homeowners highly value responsiveness and clarity when deciding who to hire. They want proposed ideas and costs to be presented in a clear and attractive way, which means each client-facing document should be as professional-looking as possible. Ensure yours are branded, clearly presented with costs, details and images, and can be easily digested at a glance. Plus, you’ll have a real advantage if you’re able to deliver yours before any competitors. 
  • Visualisation: Helping clients understand your vision for their space is another area where you can stand out from the crowd. Augmented reality and 3D floor plans are revolutionising the home improvement industry and making it easier for homeowners to visualise designs and feel confident moving forward. Incorporating these into your processes will also help to speed up decision-making.
  • Convenience: Clients also want convenience and transparency. Make it as easy as possible for a client to access information about their project, understand the schedule, track communications and make payments. This is the type of service that they will remember, helping to turn happy clients into a source of repeat business or referrals. 

Using the right technology tools throughout a renovation project can help you to deliver a 5-star experience with less effort, helping you to stay competitive as the industry progresses. 

Houzz Pro is the most comprehensive, end-to-end business management and marketing software, built specifically for builders. Houzz Pro helps pros attract and win better clients, run profitable projects and deliver a standout customer experience – all in one place.

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