December 2, 2023

Houzz’s Keith Moore shares the 4 questions that all business owners should ask themselves


With the end of the year creeping up on us, now is the time to reevaluate your business and ensure you’re on track to achieve any goals you set in January. Keith Moore, director of product marketing for Houzz, shares the 4 important questions that pros on Houzz tell us they’re asking themselves to ensure they end the year on a high. 

  1. Should I adjust my prices?

Setting the right prices ensures your business remains sustainable and profitable. Prices that are too low undervalue your services and limit your ability to grow, whereas prices that are too high could discourage potential clients. Regularly evaluating your pricing structure allows you to assess market trends, competition and costs. You can then make informed adjustments and ensure you’re striking the right balance between profitability and customer satisfaction. 

  1. How effective is my marketing?

Evaluating whether your message is reaching the right audience, resonating with them and driving the desired actions is an important element of any marketing campaign and will help you to determine the return on investment. Additionally, assessing marketing effectiveness provides you with an opportunity to stay agile and adapt your strategies in response to market trends and customer feedback. 

  1. Am I managing my cash flow effectively?

Cash flow management is crucial for the financial health and sustainability of any business. Understanding and monitoring your cash flow allows for better financial planning, budgeting, and decision-making. By proactively managing your cash flow, you can ensure a steady inflow of revenue, timely payment of all expenses and that you have sufficient reserves for future needs or growth plans.

  1. Could I spend less time at my desk? 

As a business owner, it’s easy to fall into the trap of being tied to your desk for long hours, which can lead to burnout, reduced productivity and even health issues. It’s important to take time away to recharge and gain fresh perspectives. Utilising software like Houzz Pro can help to cut time spent on admin tasks and communicating with clients, as well as allow you to build estimates, floor plans and invoices in just minutes. Plus, with the Houzz Pro app, you can manage it all from the job site.

Houzz Pro is the most comprehensive, end-to-end business management and marketing software, built specifically for KBB pros. Try it for free at


Leave a Reply