Interiors accessories manufacturer Rothley is responding to the latest consumer trends with the launch of Rothley Wooden Handrails.
With a rise in popularity of natural materials in interior design has made wood a top choice when consumers are choosing decorative and practical accessories for the home – which has prompted the British ironmongery experts to expand their range of quality products.
The handrails are available in a range of different finishes including driftwood & matt black, ebony and antique brass, red oak and brushed silver and pine and brushed silver, complementing a multitude of styles and tastes, from Scandi minimalism to country heritage. These handrails come as part of a kit with all the finishings needed in one package – including wall brackets and end caps in different finishes available to mix and match to suit any particular design scheme. By including matt black, antique brass and silver, consumers who have spent time and effort matching all their taps and door handles can continue the curated look throughout the home. The kits also contain fittings, plugs and full fitting instructions. This expansion into natural materials with wooden handrail kits, which also come in recyclable packaging, continues Rothley’s commitment to a more sustainable and ethical way of manufacturing, without making consumers compromise on style or choice. The rails are all FSC approved and British Standard tested.
Stuart Hobbs, Managing Director of Rothley, comments: “At Rothley we make it our mission to listen to consumers and our retail partners alike, to ensure every product we offer is of a high standard and provides the end customer with what they desire for their homes.
“We see our merchant stores as partners, and we often exchange data with our partner network to stay on top of consumers’ needs. We’ve seen the demand for DIY is still there, however, with the cost of living crisis looming, people are looking for ways to spend less and still create a home they love – on a budget. We believe everyone deserves a beautiful home and quality products don’t have to cost the world – which we apply to all our product ranges.
“The launch of the Wooden Handrail Kits is major milestone for us as it opens up a door beyond ironmongery – a field we’ve established ourselves in during the last 190 years. Our Insight & Innovation department identified the desire to connect to Earth as a strong trend, so it was a no-brainer developing the new range, to allow consumers greater choice – something we’re proud to provide with Rothley products.”
The new Rothley Wooden Handrails are available for UK merchants to order from Rothley’s website now – www.rothley.com.